Bog Standard was founded by three brothers whose identities remain a closely guarded secret.

Not for legal reasons. Just because they don’t want to be known for selling toilet roll. And rightly so.

There was no backstory. No eureka moment. Only the growing realisation that toilet roll – with all its scents, textures, and fluffy animals – was getting ideas above its station.

So they set out with just one thing in mind: to get toilet roll back to boring.

Not a statement. Not a way of life. Not something any sane person should ever be thinking about.

No pride. No passion. No pioneering.

It's just toilet roll. Delivered.